Following Alex Reid’s performance at Birmingham’s NIA, Saturday September 25 , against BAMMA Middleweight Champion Tom ‘Kong’ Watson, humble pie is what a lot of people will be eating, who slated him as a fighter.
Reid and Watson both put on an epic performance, in what many fans and pundits alike are calling Britain’s version of Griffin v Bonnar. Brilliant fight, well done to both fighters and BAMMA for matching them up. Had me on the edge of my seat all the way through.
Now it’s clear to see why he’s called The Reidernator – he takes the punishment but just keeps going like an unstoppable machine.
KNOCKOUT VIEWING FIGURES!
The figures are now in, Reid v Watson was clearly a huge draw for BAMMA and Bravo. Knock-out viewing figures just released show BAMMA 4 gained the highest ever viewing figures for a sporting event on the channel, plus some of the highest viewing figures Bravo has ever seen.
Live coverage of the main event between Tom Watson and Alex Reid at 10pm-11pm on Saturday 25th September delivered the following figures:
A Peak Audience of 835K adults during the live fight
Averaged 598k adults across the entire show
58% 16-34, 33% ABC1 and 61% male / 39% female
During the live fight, BAMMA was listed as a tweet trend on Twitter and even peaked the interest of the current WBA World Heavyweight boxing champion David Haye who tweeted:
“One of the most entertaining fights I’ve seen all year! Huge respect to both warriors, can’t wait for the rematch!!”
MMA Referree Marc Goddard also tweeted:
“I have travelled the World with MMA, but what I witnessed at BAMMA between Tom Watson and Alex Reid will stay with me forever.”
And ex Celebrity Big Brother housemate and MMA fan Dane Bowers added:
“What a great event for UK MMA. BAMMA was amazing!”
BAMMA’s next event, BAMMA 5 at The Metro Radio Arena in Newcastle on Saturday 4th December will feature the American heavyweight legend Bob “The Best” Sapp, former NFL, PRIDE FC and K1 superstar. BAMMA will also present a further 5 live events at arena sized venues all across the UK throughout 2011.
So it’s onwards and upwards for BAMMA and the UK MMA scene.